Blogs
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Divide and conquer. How is this phrase applied to success in marketing strategies?
By Claudia Perez Riva| September, 2024 My dear owners of small and medium-sized businesses, to address today’s question, I’ve brought to our column a fascinating topic that is fundamental to better reaching our audiences. Today, we are discussing market segmentation, which is a crucial element for marketers, especially when we want to build marketing plans…
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Culture, marketing and market in the contemporary world
By Claudia Perez Riva| September, 2024 My dear owners of small and medium-sized businesses, when we talk about market research, many questions may come to mind and some of them could be: What motivates the behavior of our consumers? What causes our customers prefer one product over another? Or why do our customers consume a…
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Cows vs. chickens. Rebellion on the farm?
Evocation of an Orwellian reality? New Disney film? Or new video game? By Claudia Perez Riva| September, 2024 My dear new business owners, I’m sorry to disappoint you by telling you that this first topic as your marketing consultor is not about any of the above options, but about Chick-fil A’s iconic marketing campaign: “Eat…