Blogs
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UNDERSTANDING AUTOMATED CONTACT STRATEGIES: A Case Study with Old Navy
Hello, my dear small and medium business owners, and welcome to another weekly meeting. In today’s post, I’d like to talk about the importance of automated contact strategies in the world of contemporary marketing. To do this, I’ll try to illustrate some of the key concepts with my personal experience as a customer of the…
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Elementor #1431
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ENVIRONMENT AND DEMAND: THE CASE OF BOOKING.COM
BY CLAUDIA PEREZ My dear readers, owners of small and medium-sized businesses, as in every weekly post, today I invite you to explore an interesting topic from the world of marketing. This time, we’ll look at what elements make up the digital market environment and how we can analyze the demand for digital marketing services,…
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The Power of Integration, the Art of Communication, and the Omnichannel Approach – The Case of IKEA
By Claudia Perez Riva May | 2025 Welcome, my dear small and medium business owners, to another weekly edition. Today, I bring you a topic that revolves around the need for integration, which, from a philosophical perspective, could be seen as the necessity for the coexistence between tradition and modernity. More concretely, we’ll explore—through a…
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“Home and Market: The Invisible Connection Between Household Structures, Consumption, and Marketing”
By Claudia Perez | March 2025 Hello my dear readers, owners of small and medium-sized businesses, welcome to another weekly meeting of learning and exchange. Today, I propose as a topic to analyze how the decision-making process for purchases, both collective and individual, develops within traditional family structures and new household structures. We will also…
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“Do they choose you by chance or because of your strategy? The importance of understanding the Buying Decision Process”
By Claudia Perez | March 2025 Hello, dear business owners! Welcome to another weekly meeting. Today, I will be sharing with you a useful and interesting marketing concept: The Buying Decision Process. This process is something we experience daily as customers or buyers, but it is an extremely important concept for marketers, especially when we seek…
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“What’s Behind the Success of an Airbnb? Authenticity and Growth in Havana Through the Application of the STP Model”
By Claudia Perez Welcome, my dear readers, owners of small and medium-sized businesses, to another weekly meeting to once again discuss the wonderful world of marketing. Today I will be discussing the practical application of the STP marketing model. It is not the first time that I talk about my experience in the Airbnb business.…
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“NETFLIX: CONQUERING SCREENS ACROSS THE GLOBE”
By Claudia Perez Welcome, my dear business owners, to this new weekly meeting. Today, I propose discussing a company that has been successful in its global expansion process. Who is it, and how has it done it? We will discover shortly. GETTING TO KNOW THE STREAMING GIANT A LITTLE MORE Founded in 1997 in the…
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“Tell me what you want?….. And Nissan said Tableau.”
By Claudia Perez The automotive company is one of the businesses that have implemented the use of this data visualization tool. One of the challenges for the automotive giant was that it generated vast amounts of data and information in a dispersed manner. According to its Regional Data Director for North America, Danielle Beringer, they…
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The perfect equation: Data+Tableau= Success
By Claudia Perez Welcome dear business owners to another weekly meeting. Today we will be talking about the application of technological tools in data analysis, specifically about “Tableau” For those who have never heard of this system, Tableau is a tool that processes and visualizes large volumes of updated data from different types of sources.…