By Claudia Perez Hello, my dear readers, owners of small and medium-sized businesses. Today, I invite you to delve into the topic of data analysis, specifically the importance and application of concepts such as Dimensions, Attributes and Hierarchies in a business. Conceptual Review as a Starting Point Dimensions: Different perspectives we use for data analysis. Attributes: Characteristics within a dimension. Hierarchies: Relationships…

By Claudia Perez Welcome, my dear small and medium-sized business owners, to this new weekly meeting. In today’s post, I propose we discuss the concept of “break-even”, a popular and necessary tool for any business. The break-even point is nothing more than the balance between total revenue and total expenses-both fixed and variable. It is…

By Claudia Perez Dear owners of small and medium-sized businesses, todayI bring you and intriguing topic: market analysis metrics, specifically Category Development Index (CDI) and the Brand Development Index (BDI). In this post, we will explore these concepts and discuss their importance and application, particularly in the context of launching and operating a prospective local…

By Claudia Perez Hello, my dear readers, owners of small and medium-sized businesses. Today, we dive into the fascinating topic of marketing analytics, starting with a question: Is analytics a science or an art? Analytics combines sciences and creativity to make data-driven decisions. At ties, it relies on measurable facts; other times, it leans on well-founded…

By Claudia Perez Riva Hello, my dear business owners. Today, I propose discussing two brandsthat, despite the significant challenges posed by the market, competition andthe demands of modern times, have managed to expand while remainingfaithful to their origins and purpose. P A M P E R S : A BRAND DEDICATED TO THE LITTLE ONES…

By Claudia Perez Welcome dear owners of small and medium-sized businesses to a new weekly meeting. Have you ever wondered what your follower’s perception is of your personal brand or business image? Taking this question as a reference, I am going to propose a simple, interesting, and entertaining exercise for which I will use my…

By Claudia Perez February | 2025 Welcome, my dear readers, owners of small and medium-sized businesses, to a new weekly meeting. Today, I invite you to explore some examples of strategic brand partnerships that have contributed to the creation and/or reinforcement of a positive brand image in the perception of customers. Disney and Airbnb Disney…

By Claudia Perez Welcome, my dear readers, owners of small and medium-sized businesses, to a new weekly meeting. Today, we will be discussing some marketing initiatives and expenditures that do not have a significant impact on building or strengthening Brand Equity. The analysis I present below is based on a purely personal perspective and serves…

By Claudia Perez My dear readers, owners of small and medium-sized businesses, today we will delve into a fascinating topic in the world of marketing: the relationship between personality, positioning and brand elements. In this post, we will analyze how these elements come together in the case of one of my favorite brands: the furniture…

By Claudia Perez Riva | January 2025 Analytics: The Art and Science of Decision-Making with Data Hello, my dear readers, owners of small and medium-sized businesses. Today, we dive into the fascinating topic of marketing analytics, starting with a question: Is analytics a science or an art? Analytics combines sciences and creativity to make data-driven…