Blogs
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Great Marketing Results: What Tools, Knowledge, and Strategies Should You Know?
Claudia Perez Riva, October | 2024 My dear readers, owners of small and medium-sized businesses: Today, I invite you to discuss some theoretical knowledge, practical tools, and general skills from the world of marketing that are considered relevant when it comes to increasing the visibility of your businesses and, therefore, contributing to their success. Some…
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Is Your Marketing Plan Ready for Takeoff?
By Claudia Perez| September 2024 My dear readers, owners of small and medium-sized businesses, we begin this post with a suggestive and intriguing question related to a highly important topic that we discussed in some way last week: the Marketing Plan. Today’s post focuses on that final step of drafting our document, a moment that…
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How to Transform Vision into Reality?
By Claudia Perez Riva | September 2024 My dear readers, owners of small and medium-sized businesses, today I bring you a highly interesting topic related to the execution of a marketing plan. Many of you may be in the process of creating this important strategic document and might be wondering how to execute it once…
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Brand and Product: Links That Build Loyalty?
By Claudia Perez Riva | September 10, 2024 My dear small and medium-sized business owners, today we will be discussing the power that emanates from the connection between two fundamental elements of marketing: Brand and product. Let’s recap some concepts before we start A product is that merchandise, service, or idea that can be offered…
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Do You Organize and Visualize Your Strategies and Content Before Writing?
By Claudia Perez Riva | September 2024. My dear readers, owners of small and medium-sized businesses, I imagine that sometimes you might ask yourselves, “How do I write these attractive posts?” Take, for instance, last week’s post about Emptiness or Minimalism , which I’m sure you eagerly read to the end. I could tell you…
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The Game of Emotions
Claudia Perez | September 2024 We live in a world of emotions and thoughts. That unique sensitivity inherent to human beings makes us one-of-a-kind and irreplaceable, setting us apart from the other creatures that inhabit and shape this planet. It is emotions that make us laugh, cry, feel joy, nostalgia, fear, pleasure, or euphoria. In…
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Emptiness or Minimalism: Absence of Meaning?
By: Claudia Perez Riva, September 9, 2024 My dear readers, owners of small and medium-sized businesses, today I bring you a new question to reflect on within this fascinating world of marketing. Is the emptiness or minimalism really the absence of meaning? How does this concept work in the world of marketing and advertising? …
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Marketing plans: More paperwork in my company?
My dear owners of small and medium businesses, I know this is the alarming question you might ask yourself when you see the title of today’s post. And I would say almost the same thing; with contracts, insurance documents and banks statements, I have more than enough.Well, let me tell you my dear readers that…
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Visuality and words: supremacy or integration of formats in contemporary marketing?
By Claudia Perez Riva | September, 2024 My dear small business owners, I am glad to know that you are reading these lines and that your interest in the marketing world persists as mine. To start our journey through today’s post I would like you to think and answer these following questions: Do you like…
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What can you offer to the World? What problem would you like to help solve?
By Claudia Perez Riva | September, 2024 My dear owners of small and medium-sized businesses, I bring to the table two questions, both of which share a common answer: Purpose. In everyday life, psychologists frequently ask their patients: What is your life’s purpose? This question is not merely rhetorical. In fact, the answer often reveals…